Monday, March 14, 2011

The iPhone and Why You Need It - Alex Hall

As a consumer, the task of finding the perfect new phone can be a daunting task. That is, until one has tried out the iPhone 4. Between the beauty of its slim, glass design and the fluid software, there is a world of magic awaiting you. What is definitely one of the more remarkable and appealing mobile devices to ever be released, the iPhone 4 will transcend your life into the modern age. Mobile is where the world is heading and the iPhone makes your every day simpler and more genius. Apple is one of the great innovative companies of our time and with the iPhone 4, they have set the bar for what a consumer comes to expect out of their smart phone.
The original iPhone introduced and/or perfected numerous features that many consumers have come to expect out of their mobile devices nowadays. These features include large, sensitive touchscreens, a full, rich internet browsing experience, simplicity and synchronicity between hardware and software, and, of course, the amazing possibilities that can only be found in an app store. With the iPhone 4, Apple has raised the bar significantly with dual cameras (one front-facing, one on the back), video calling, super high-resolution retina display, and a sexy, tight state of the art design.
Everyone has heard of the iPhone, but not everyone has used one. Many new smartphone customers will settle for devices running Google’s Android software. Now don’t get me wrong, Android is great software if you like inconsistent firmware updates, confusing user interfaces, a much smaller app store, and an overall lacking experience that leaves one asking “shouldn’t all of this just work?”
The answer to that question is yes. Apple knows this.
Arguably, one of the most rewarding feelings of using an iPhone 4 is the ease of use you will experience. As cliché as it sounds (thanks to Apple’s Mac tagline), everything just works. And it works beautifully. The operating system and software run extremely smoothly. Switching between apps, scrolling, pinching to zoom, and everything in between just flows like running water. Apple builds the hardware and software. This makes for consistency throughout the product, reliability, and reassurance that the software and the hardware will work together wonderfully. Out of all the numerous Android devices, only one has hardware that is built by Google. Even when Google builds the hardware as well as the software for a device, it hardly compares to the sophistication of Apple’s iPhone 4 that uses a combination of metallic alloys and gorilla glass (on the front and back) to make a strong, yet dazzling device.
Now, hardware and operating system software are always extremely important in creating a great mobile device. It’s how the original iPhone and the iPhone 3G sold so well. All big name companies such as Apple and Google know that with great mobile devices must come great responsibility – the responsibility to build an ecosystem of apps that create an immersive world of creativity, productivity, leisure activity, and retentivity of a user base. Out of all the smart phone companies competing, Apple easily has the largest and most dominant App Store on the market. With hundreds of thousands of apps, Apple gives the strongest selection of apps, and with a strict approval process, Apple also sets the stage for developers to create reliable apps. Google, on the other hand, has no approval policy for apps and many of the apps on the Android markets don’t have the same quality or backing by developers as most the Apple’s App Store apps.
So if you’re getting ready for an upgrade or are just looking to buy a smartphone for the first time, let this article set you on the path of enlightenment. The iPhone will take the best parts of your life and connect them, making sure you never are unprepared for any situation. With the iPhone, you will hold a piece of pride in the mobile community.

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