Sunday, February 6, 2011

Color and Mood

One of my secondary sources is an article from the Touro College Accounting and Business Society Journal. I'm focused on how color affects marketing so it has some helpful information.


RED: Can make you feel excited, and full of energy. It can actually increase your heart rate.
GREEN: The color of nature. Therefore it leaves us feeling rested and at peace. Green actually has been shown to lower blood pressure, which is one of the reasons why so many hospitals have green walls.
BLUE: Makes you feel calm and cool. Blue is actually the most popular color in America.
YELLOW: The effects can vary. Yellow can either make you feel cheerful and optimistic, or it can make you feel irritated. According to some studies, babies in yellow nurseries cry longer.

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